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Who Cares? – Review

That “shrug of indifference” that encompasses the phrase “who cares?”

Who cares about the poverty stricken? Who cares about climate change? Who cares about the direction the world is heading?

The documentary “Who Cares?” answers that most people do but they often do not feel capable to tackle such big problems.

But instead of saying we should leave the world changing part to global non-profit organisations, the film encourages us to do something about even the littlest of problems in our community.

It does so by telling the stories of “social entrepreneurs” who have done just that and have had their ideas grow to become even greater than they could have imagined because of a need they tried to fix.

A social entrepreneur, as was alluded to by Isaac Durojaye in the film, is someone with the “spirit of Richard Branson, the man who loves to make money” and the “spirit of Mother Theresa, the woman who wants to give back to society”. Social entrepreneurs take business principles and apply them to social issues. In this way everyone benefits.

Some of the social entrepreneurs interviewed include Nobel laureate Muhammad Yunus, who pushed the idea of microfinance, Bart Weetjens, a Belgian monk who trains rats in Tanzania to detect tuberculosis and land mines, and Isaac Durojaiye, the founder of Dignified Mobile Toilets that aims to supply millions of Nigerians with public toilets so they don’t have to go out in the open because “sh*t business is serious business”.

“Who Cares?” is a very inspirational film as it constantly reiterates that anybody can contribute to make the world a better place. It can be the tiniest of things but if it makes a difference to someone’s life then it is worth it.

The film is easy to watch and does well to tell the stories of social entrepreneurs from all over the world and with different visions. But because these people come from such different cultures there is regular need for subtitles. This can be annoying but the message contained in them tend to take that annoyance away.

I rate the film 4.5 out of 5.

 

By Friedel Marquardt

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